Tuesday 16 December 2014

Focus Groups

One of the best ways of making decent money from very little effort is through focus groups, where the volunteer (i.e. you) is paid to attend a discussion, usually for an hour or two and involving a small handful of people, to offer thoughts and ideas about a product or service.

There are many research companies which pay good money to active participants, and the best way to locate these is simply to search via the Internet, making sure you target those locations to which you are prepared to travel. Typically market research pays between £20 and £35 per hour.

The downside is that focus groups are usually few and far between, and the rejection rate at the point of application is very high. To begin with you will be asked a few questions to ascertain whether or not you are suitable for a particular project. Much more often than not you won't be, and there are also sometimes restrictions on how many events one can attend during any given period.

Whilst rejection can disappoint, it is worth persisting as there is probably no better or easier source of personal income around.

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