Monday 5 January 2015

Consolidated Leaflet Distribution

For those who are of an energetic bent, leaflet or card distribution can be an easy way to earn some good money.

Ordinarily it is not a particularly well-paid job. People you meet along he way delivering pizza leaflets or mini-cab cards are usually employed by the firms they are promoting. Take on the business of distributing them yourself and you'll be lucky to command £20 per 1,000 items - often it will be less. And 1,000 items take, on average, around five hours to deliver, depending upon the type and density of the properties.

Distributing one item alone is called "solus" delivery, and proper leafleting companies do charge a substantial amount for it. Their customers are usually at the higher end of the market dealing in high value commodities, such as estate agents. Needless to say not all the money received for the delivery service finds its way down the food chain to the distributor.

RESPECTABLE INCOME

But there is one good way of earning a respectable income from delivering for the "cheap" end of the market, and that is to consolidate delivery.

The principle is simple - if it takes one five hours to distribute a leaflet to 1,000 homes, it will take the same amount of time to deliver three of four items to the same addresses. If each customer is paying, say, £15-£20 for the service, the same distibutor can earn anything between £45 and £80 for five hours' work.

Of course there are logistical issues to overcome. First of all it is necessary to build up a list of clients who all require their material to be delivered over the same area. Then items sometimes need to be collated to make them easy to manage, a job that can be done in the privacy of one's own home but which takes some time nonetheless.

All the same the potential is there. With organisation and some luck it is possible for an active person to make a reasonable weekly income through flyer distribution.

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